FEATURE: Are Australians being duped by plant-based meats?

Published by
Kyodo News

Australia’s reputation as a meat-loving nation may be changing, as the past year saw a boom in sales of plant-based meat alternatives that seek to mimic the taste, texture, and appearance of animal products. However, Australia’s meat industry has hit out at the slew of plant-based alternatives entering the market for what it claims are the misleading ways they are presented to customers. Plant-based meats, or plant-based proteins, are meat alternatives that take the form of many familiar meaty favorites, such as burger patties made from pea protein and braised “beef” made from shiitake mushroo…

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